د. محمد مأمون احمد د. محمد مأمون احمد. Factors affecting the purchasing decision for banking services in banks operating in the Kingdom of Saudi Arabia. Case study - Al Rajhi Bank - Rafha. Civilization University Journal of Applied and Humanitarian Researches, [S. l.], v. 8, n. 08, 2025. DOI: 10.64295/cujahr.v8i08.89. Disponível em: https://journals.civilizationuniv.edu.ye/index.php/cujahr/article/view/89. Acesso em: 7 mar. 2026.